2022
Motion Graphics • Campaign • Social
In May of 2022, the Charter School Office at the School District of Philadelphia made the recommendation to not renew the charter for Memphis Street Academy Charter School (MSA). If invoked, the school will close, displacing 500+ students by June 30. Not only will this have a devastating impact on the students, families, faculty and staff, but the community at large, who suffered for years from the violence and disorder that occurred at the former John Paul Jones Middle School. Since then, violence dropped by 90 percent while MSA became a forward-thinking school fulfilling its mission to enhance, support and promote the educational experiences of its students through its caring school community and commitment to providing resources and intense support in all aspects of students’ lives, not just in the classroom.
Promotion of the petition was built out within days of the announcement, resulting in 1,700+ signatures, a Al Dia site takeover, an outpouring of support from the community, and most importantly a delay and reassessment of the school’s closure.
#SaveMSA Petition
American Paradigm School’s Memphis Street Academy was facing a potential closure in June 2022. With only 48 hours prior to a School District of Philadelphia board meeting, Gregory FCA was asked to help generate community support.
Solution
A social media campaign, change.org petition and Al Día web ads featuring a refreshed look for MSA.
Result
2,740 signatures, continued campaign into 2023, school closure delayed and being reassessed.